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The need to write comes from the need to make sense of one's life and discover one's usefulness." - John Cheever



Tina Traster, Writer

Crain's New York Business

100 Most Influential Women
Style's Arbiter - Anna Wintour -Vogue

October 1, 2007 - The feared and revered editor in chief of the world's leading fashion magazine, Anna Wintour, has used her authority to turn the title into a product line. Cond‚ Nast has added Teen Vogue, Men's Vogue, and Vogue Living. The family of magazines generated $500 million in advertising revenue in 2006, according to Publishers Information Bureau, and the September 2007 issue of Vogue, at 840 pages, was the largest consumer monthly ever. Read Story

How-Tos (Crain's Business Advice Columns)

Realism and Tact East Layoffs

August 10, 2008 - After Sept. 11, work dried up for Lúgh Studio Inc., a graphic arts firm that handles several financial clients. But Peter Byrnes, president of the Brooklyn company, didn't have the heart to lay off employees.

That sentimentality nearly cost him his business. Read Story

Time-and-Money-Saving Tips For Selling Your Business

July 13, 2008 - Dueling attorneys tried for six long months to close the sale of home-fragrance business Slatkin & Co. to a publicly traded retail conglomerate. Finally, founder Harry Slatkin flew to Ohio. Over steak and wine, he and an executive of Limited Brands sealed the deal, ironing out small but sticky details about terms and conditions. Read Story

Stopping Suits Before They Start

June 8, 2008 - Legal suits are almost impossible to predict.

Dennis Bosco, chief executive of Chelsea Floor Covering, found that out the hard way. His company, which lays floors in commercial buildings, was sued in 2006 by an electrician who said he'd slipped and gotten hurt at one of Chelsea's job sites. Read Story

7 Tips For Healthy Viral Marketing Campaigns

May 11, 2008 - Landy Ung doesn't worry about getting the word out about her company,, because she figures her customers will do it for her. They visit the site to download free coupons for restaurants, shops and salons in the East Village, West Village and the Lower East Side. And if the deals are hot enough, users can be counted on to disseminate the news. Read Story

5 Tips For Becoming a Green Paragon

March 9, 2008 - Small businesses have always needed profits. These days, Hannah Ling argues, they need something else as well—principles.

Last December, the former marketing consultant with a passion for flowers and a concern for the environment opened Gardenia Organic, a West Village florist that sells flowers produced without toxic pesticides or fertilizers. Read Story

Money Talks Columns

Inside Magazine - Winter 2007
Will You Still Feed Me . . ? - Long-Term Care Insurance

Are you counting on the government, disability insurance or your children to care for you when you are older? Those aren't necessarily sure things. But there is another option: long-term care insurance, a disability plan that promises to pay for nursing homes and other expenses related to long-term care including home-health services, adult day-care centers and assisted living facilities. Read Story (PDF)

Inside Magazine - Winter 2003
Tap Into This - Tuition Plans Give Parents the Means to Make College Costs Affordable

Nancy and Dennis Cohen have started to think about saving for college, though their one-year old is still in diapers and barely toddling. The Philadelphia-area couple know that by the time their son is ready for college, they will be nearing 60 and facing both retirement and college costs. Read Story (PDF)

Inside Magazine - Fall 2003
Where There's A Will, There's A Way - Dividing An Estate Doesn't Have to Cause a Family Feud

Writing a will put retired Pennsylvania couple Gloria and Len Berg in a quandary -- they wanted to make sure the youngest of their three sons would be cared for because he suffers from chronic depression, but they also wished to be fair to all the boys. Had they simply weighted their will disproportionately in favor of their youngest son, there may have been family feuding for generations. Instead, the family opened a dialogue and the two older brothers, both successful professionals, promised to pass along their share of the inheritance to a trust to benefit the youngest brother. Read Story (PDF)